All about your Prints
A print is one of the oldest forms of communication and nothing beats the tactile feel of a paper in your hand. In order to get the best value for your money and maximum impact, please consider the following aspects of printing.
The illustration on the left provides you with an idea of common paper sizes in use.
Paper weight (how heavy a paper is) is measured in GSM (grams per square meter). Normally, the higher the GSM value, the thicker the paper is. For this standard, the weight of various types of paper is measured from a sample sheet cut to one square meter in size.
Here are some common gsm values to get an idea.
Standard printer / photocopy paper - 75gsm to 90gsm
Visiting Card - 270gsm - 350gsm
Standard Magazine Cover - 270 gsm