Lighting: If you are recording outside, e.g. in your garden, please avoid harsh & direct sunlight. A diffused light works best. For indoor recordings, avoid having a bright light source (like a powerful lamp or window) behind you as this may make your face darker. Also avoid facing a light source directly. A diffused light (or window) from slightly side angle works best. Any ordinary lamp can be diffused by adding a paper or putting a thin white cloth on top.
Composition: Always assume the camera to be a person at the other end. Look directly at it, smile at it and show the same facial expressions as you would while talking to someone in person. This engages your viewers and makes your presentation lively. If you are reading from a script, please make sure that it is placed as close to the camera as possible.
Too far: If your recording involves showing your whole body and/or the backdrop, as in a dance or instrumental performance, make sure you are not too far away from the camera as it may pick up distracting background elements. Frame tight, but do not take it to the edges, keep some breathing space.
Too close: Even in videos there is such a thing called too close. Avoid being right on your viewer’s face, unless there is a specific reason (e.g. makeup videos). Avoid cutting part of your top part of your head or chin.
Position: For front-on video compositions, the best position is to keep the camera at your eye level. Looking down at the camera is a no-no & stretching your neck is not visually appealing. If needed, raise your phone, ipad or laptop by keeping books under it.
Format: Always record in horizontal (landscape) mode. TVs, computer screens are all horizontal and a mobile or ipad is normally rotated by habit for a horizontal view. Shooting in Portrait mode will leave black spaces on both sides when viewed in a horizontal format.
Background: A clean and simple background that does not have distractions works best. Remove extra papers, tissues, clutter and other items that may look unprofessional. If you are pitching your product or business, objects that
compliments your pitch will help-in conveying your message. Always film in front of your logo and keep the logo to one side, top-right corner, preferably.
Video Quality: Nowadays Full-HD (1920 X 1080p) is the norm, though you should record at the highest resolution supported by your device. Keep your camera still and don’t rely on your hands to shoot a steady video. Get an inexpensive tripod for your iPhone or iPad or rest it somewhere stable.
Re-shoot: Practice makes perfect. Always do few takes of a video & check all the elements above and decide the best one. Shooting great looking videos is a process of trial and error.
Leading & Trailing Space: Do not abruptly start or end your video or audio recording. Before starting to speak look directly into the camera for few seconds & then start. Similarly after finishing look into the camera freezing the feeling /
emotion for few seconds and then end.
Sharing your Files: Please use a dedicated file sharing service (G-Drive, Dropbox etc.) rather than sharing files through some instant messaging or emails platforms reduces the quality or video or audio slightly for transmission.
HAVE FUN: The more relaxed a person is in front of the camera, the better the video. Enjoy talking to your pretend audience and your energy and enthusiasm will come through.